The practice of private labeling—when companies sell someone else’s product under their own brands—is surprisingly frequent: you will find it anywhere from the canned food aisle at your local grocery store to Amazon’s online clothing catalogs (or any of the categories covered by its 45+ private label brands). That’s because marketers nowadays are always one Google search away from finding a private label manufacturer that suits their design and quality needs, after which it becomes a question of signing a stock agreement and outsourcing the traditional hurdles of production, import, and shipping.
